Ghana overtakes Nigeria as country with most YouTube searches for Jollof Rice

The Jollof Wars have taken an thrilling flip as Ghana has overtaken Nigeria because the nation with essentially the most YouTube searches for Jollof Rice recipes.

That is in keeping with the video streaming platform, YouTube, a subsidiary of standard search engine Google.

In accordance with data launched by YouTube on Monday, current outcomes revealed the highest trending seek for Jollof Rice.

In accordance with the statistics, Ghana is the highest nation trying to find Jollof Rice, whereas Edo State has essentially the most searches for Jollof rice in Nigeria.

YouTube shared the statistics in commemoration of World Jollof Day.

Since 2015, World Jollof Day has been noticed on 22 August to highlight Jollof rice, a well-known delicacies amongst West Africans additionally supplied in different areas of the world.

In the meantime, YouTube has unveiled a sequence of initiatives to have fun World Jollof Day.

The Jollof wars

Coming carefully behind Ghana is its arch Jollof rival, Nigeria.

Different nations on the listing are Zimbabwe, Cameroon, Zambia, South Africa, the UK, Jamaica, Kenya and Eire.

The Nigerian states with prime searches for Jollof rice are Edo State, Imo State, Oyo State, Ogun State, Osun State, Kwara State, Ondo State, Delta State, Plateau State, and Enugu State.

Different trending searches in Nigeria are: how one can prepare dinner couscous Jollof, The right way to prepare dinner spaghetti Jollof, Ghana Jollof, Jollof rice ingredient and Bay leaf in Jollof Rice.

Others are: how one can make Jollof rice with fish, The right way to make a smoky celebration Jollof Rice, The right way to use inexperienced pepper in Jollof Rice, The right way to make Agidi Jollof and The right way to make Jollof Rice with out inventory.

World Jollof Day

In an announcement, YouTube stated it could be organising cook-offs amongst prime creators in Nigeria.

The result can even be premiered on its platform.

“YouTube has additionally partnered with Afrochella Pageant within the #Jolloflove problem.

The problem urges folks to share movies that reveal their love for Jollof rice on YouTube Shorts.

The problem

As a part of the celebration, standard meals vloggers, comedians and life-style creators will probably be paired to slug it out.

The workforce with the flexibility to tug off the perfect Jollof rice wins.

Creators on the line-up for the cook-off are Sisi Yemmie and Broda Shaggi as ‘Crew Pepper dem’, Ify Kitchen and MC Vigorous as ‘Crew Buga’, Zeelicious and Josh2Funny as ‘Jollof Execs’, Diary of a Kitchen Lover and Akah as ‘The Successful Crew’ in addition to Meals and Spice and Taaooma as ‘Crew Jollof la sizzling’.

Adetutu Laditan, YouTube’s Creator Advertising Supervisor, EMEA, famous that meals incorporates the ethnicity and cultural heritage of a folks.

Ms Laditan stated the celebration of World Jollof Day is thrilling as a result of it offers a possibility to foster cross-cultural understanding, which sums up a part of YouTube’s ardour.

“YouTube has additionally partnered with Afrochella Pageant within the #Jolloflove problem. The #Jolloflove problem urges folks to share movies that reveal their love for Jollof rice on YouTube Shorts.

“Fortunate winners will probably be rewarded with an all-expenses paid journey to the 2022 Afrochella competition in Ghana for the week-long occasion,” Laditan says.

The Jollof playlist

Ms Laditan additional revealed {that a} Jollof rice playlist and a Jollof music playlist had been launched.

These playlists, she stated, share thrilling movies that present how one can put together jollof rice and music from Africa’s music superstars which have match with the celebration of World Jollof Day.

READ ALSO: Cost of preparing Jollof rice in Nigeria up 7.3% amid insecurity, fuel scarcity

“YouTube can be partnering with the favored YouTube sequence, Males’s Membership, to have fun via a particular YouTube present by which the solid cooks Jollof Rice.

“Jollof rice is arguably the preferred delicacies in west Africa and across the globe. We’re excited to be working with creators to commemorate this culinary heritage,” she added.

Background

Launched in Might 2005, YouTube permits billions of individuals to find, watch and share movies on-line.

The platform additionally offers a discussion board for folks to attach, inform and encourage others throughout the globe and acts as a distribution platform for unique content material creators and advertisers, giant and small.

YouTube is a Google firm.